SWOT Analysis is an Essential Technique for Individuals to Assess their Lives and Career
What is SWOT analysis?
SWOT analysis is an effective process typically businesses and companies use to analyze themselves and their competitors to formulate their strategies. SWOT is nothing but an acronym for strength and weaknesses opportunities and threats. This important exercise used by companies can also be very useful for individuals as well. Whether you are looking for a new job or trying to climb the corporate ladder or working on your life’s goals. A personal SWOT analysis can help you achieve your goals. It is a creative method of self assessment to help you assess where your life or career is and where it could go.
How to Conduct a Personal SWOT Analysis
To conduct a personal SWOT analysis ask yourself questions about each of the four areas being examined. honesty is crucial or the analysis will not generate meaningful results, with that in mind, try to see yourself from the standpoint of a colleague or a bystander and view criticism with objectivity .
Answer Honestly! Honesty is crucial for this analysis to be effective
In Strengths sections write down about every positive attribute you think you have Don’t limit yourself to the strengths you are currently exhibiting in your life or job. List all of your strengths, even the ones that are dormant for a while. And pay particular attention to the things that you have that your peers don’t. Think what makes you different unique and special to list the strengths, here are some sample questions you can ask yourself
Questions to include
- What are you good at naturally?
- What skills have you worked to develop?
- What are your talents? Or natural born gifts?
- How strong is your network of connections?
- What do other people see as your strengths?
- What values and ethics set you apart from your peers?
The next step is weaknesses. This part examines the areas in which you need to improve and the things that will set you back in your life and your career, here are some sample questions you can ask yourself
- What are your negative work habits and traits?
- Does any part of your education or training need improving?
- What other people see as your weaknesses?
- Where can you improve ?
- What are you afraid to do? or most likely to avoid?
For the Opportunities section look at the external factors that you can take advantage of to pursue your goals and dreams be it at work or be it in your life, here are some sample questions you can ask yourself
- What is the state of the economy?
- Is there new technology in your industry?
- the new demand for a skill or trait you possess?
- Is there any need in your company or Industry that no one is filling?
- in your industry growing?
- networking events, educational classes , conferences
- look at your strength and ask yourself if they open up any opportunity.
- look at your weaknesses and ask yourself If you could open up opportunities by eliminating these weaknesses.
Finally look at any threats to your career or life growth. this part takes into account the external factors that would hurt your chance to attain your goals.
factors to take into account include
- Do your weaknesses inhibit your ability to rise in your company or in life?
- Is your industry contracting or changing directions?
- Is there strong competition for the types of jobs for which you are best suited.
- What is the biggest external danger to your goals?
- Are there any new professional standards you cannot meet?
- Are there any new technology, education or certification requirements that will impede your progress?
How to Use SWOT Results
Next step is match or convert . Once you have filled out the columns or the matrix, there are two ways to analyze the information and build an action strategy that is matching or converting. Matching means Connecting two of the categories to determine the course of action. For example, matching strength to opportunities shows you where to be aggressive and take action. On the other hand matching weaknesses to tread exposes the area you should work on or situations to avoid and lets you know where to be defensive on your position. To convert is to turn negatives into positives. In other words converting your weaknesses into strengths or threats into opportunities. This can mean growing a skill set through education or may be finding a creative way to feature a weakness as a strength.
Final Thoughts on SWOT Analysis
Once the personal SWOT analysis is complete it is crucial to follow through on the insights you uncovered. SWOT analysis can fail to be effective if it is simply treated as a grocery list Without any trying how the elements identified in the analysis can be put into play for example how can the identified strengths move the needle in the endeavor to achieve key goals or how can one navigate a potential threat once it is identified. So as to ensure no ground is lost The best outcome is to take action and succeed in the opportunities you have identified that can benefit you on a personal as well as professional level and set you apart from your peers and colleagues.